First Seoul trip? Five neighbourhoods cover most itineraries: Hongdae, Myeongdong, Dongdaemun, Bukchon, and Sinchon/Ewha.

Trade-offs

  • Hongdae — nightlife + AREX convenience
  • Myeongdong — shopping density
  • Dongdaemun — night markets and design hotels

Airbnb vs hotels depends on group size and check-in friction; prioritise subway exits over star ratings alone.